THE ORIGIN OF BARCELO
It was only in 1950, after years of experimentation, that the company was able to position itself on the local market. This success was due to the formal launch of Barceló Blanco and Dorado, products that were highly appreciated by consumers of the time. Then came the internationalization of the brand, with the start of exportation to countries such as Spain in 1994, thanks to which Ron Barceló currently ranks 3rd among Spirits in Spain. In 2002, the Barceló & Co. company gave up its international activities, giving way to the group of Dominican-Spanish entrepreneurs, represented, for the Dominican part, by the Barceló Díaz and García families, thus giving birth to a new company, initially called Añejos Barceló – now Ron Barceló SRL. After being present in 25 international markets, Ron Barceló SRL fully acquired the Ron Barceló brand, with part of the 3rd Barceló generation – the Barceló Díaz and García families – remaining on the Board of Directors.